As Wirecutter’s Deals editor, my job is to make sure we find the best deals on Wirecutter picks for our readers every day. I shop our Deals page right along with you, and have an apartment full of Wirecutter picks to show for it (my headphone collection is an occupational hazard). And I couldn’t feel more strongly that the definition of great value is getting a healthy discount on an item that lives up to or exceeds expectations. A discount that makes one of our top picks less expensive than our budget pick is always a highlight, because it means that pick, the best for most people, is now within reach for even more of our readers.
It’s safe to say that everyone at Wirecutter cares deeply about not only recommending the best gear and gadgets but also ensuring that our readers get great value from their purchases. We show you these picks regardless of whether Wirecutter makes money on that purchase. In fact, revenue isn’t part of our deal-assessment rubric at all—the best price from a reliable retailer is what we aim to post every time.